Privacy policy

When you use our services, you entrust us with your data. We are aware that this is a great responsibility and we do our utmost to protect your data and ensure that you retain control over it.

Google Analytics Op-out

If you do not want your data to be used in Google Analytics, please follow the link to deactivate Google Analytics.

Privacy policy



We have drawn up this data protection declaration (version 25.04.2019-311100646) to explain to you, in accordance with the provisions of the necessary data protection regulation (EU) 2016/679, what information we collect, how we use data, and what decision-making options you have as a visitor to this website.

Unfortunately, it is like things that these explanations sound very technical, but we have tried to describe the most essential things as only and clearly as possible.

Automatic data storage


When you visit websites today, certain information is automatically created and stored, including on this website.

When you visit our website as you are seeing it right now, our web server (the computer on which this website is stored) automatically stores information such as

  • the address (URL) of the accessed
  • web page
  • Browser and browser version
  • the operating system used
  • the address (URL) of the previously visited page (referrer URL)
  • the hostname and IP address of the device being accessed
  • Date and time

In files (web server log files).

Usually, web server log files are stored for two weeks and then automatically deleted. We do not pass on this data, but cannot exclude the possibility that this data may be viewed in the event of illegal behavior.
According to article 6, paragraph 1 f DSGVO (legality of processing), the legal basis is that there is a legitimate interest in enabling this website’s faultless operation by collecting web server log files.

Storage of personal data


Personal information that you submit to us electronically on this website, such as your name, e-mail address, postal address, or other personal information when submitting a form or comments on the blog, together with the time and IP address, will only be used by us for the purpose stated, kept secure and not disclosed to third parties.

Thus, we use your personal data only for communication with those visitors who expressly request contact and the processing of the services and products offered on this website. We will not pass on your personal data without your consent, but we cannot exclude the possibility that this data may be viewed in the event of unlawful behavior.

If you send us personal data by e-mail – thus off this website – we cannot guarantee secure transmission and protection of your data. We recommend that you never send confidential data by e-mail without encryption.

According to article 6, paragraph 1, a DSGVO (legality of processing), the legal basis is that you give us your consent to process the data you have entered. You can revoke this consent at any time – an informal e-mail is sufficient; you will find our contact details in the imprint.

Rights in accordance with the necessary data protection ordinance


In accordance with the provisions of the DSGVO, you are basically entitled to the following rights:

  • Right to report (Article 16 DSGVO)
  • Right of deletion (“right to be forgotten”) (Article 17 DSGVO)
  • Right to restrict processing (Article 18 DSGVO)
  • Right of notification – Obligation to notify in connection with the correction or deletion of personal data or the restriction of processing (Article 19 DPA)
  • Right to data transferability (Article 20 DSGVO)
  • Right of objection (Article 21 DSGVO)
  • Right not to be subject to a decision based solely on automated processing, including profiling (Article 22 DPA)

If you believe that the processing of your data violates data protection law or your data protection rights have otherwise been infringed in any way, you can contact the Federal Commissioner for Data Protection and Freedom of Information (BfDI).

TLS encryption with https

We use https to transmit data tap-proof on the Internet (data protection through technology design article 25, paragraph 1, DSGVO). Using TLS (Transport Layer Security), an encryption protocol for secure data transmission on the Internet, we can ensure the protection of confidential data. You can recognize the use of this data transmission security by the small lock symbol in the upper left corner of the browser and the scheme’s use (instead of http) as part of our internet address.


Our website uses HTTP cookies to store user-specific data.
A cookie is a short data packet exchanged between the web browser and the webserver but is completely meaningless to the latter and only acquires meaning for the web application, e.g., an online store, such as a virtual shopping cart.

There are two types of cookies: first-party cookies are created by our website, third-party cookies are created by other websites (e.g., Google Analytics).
Sample cookie data:

  • Name: _ga
  • Expiration period: 2 years
  • Usage: differentiation of website visitors
  • Example value: GA1.2.1326744211.152311100646

There are three categories of cookies: essential cookies to ensure basic website functions, functional cookies to ensure website performance, and targeted cookies to improve the user experience.

We use cookies to make our website more user-friendly. Some cookies remain stored on your terminal device until you delete them. They enable us to recognize your browser on your next visit.

View cookie settings and delete cookies

If you want to find out which cookies have been stored in your browser, change cookie settings or delete cookies, you can find this in your browser settings:

  • Safari: Managing cookies and website data with Safari
  • Firefox: delete cookies to remove data that websites have placed on your computer
  • Chrome: Delete, activate and manage cookies in Chrome
  • Internet Explorer: Delete and manage cookies

If you do not wish data to be stored in cookies, you can set your browser to inform you when cookies are set and allow this only in individual cases. You can delete cookies that are already on your computer or deactivate cookies at any time. The procedure for doing this varies from browser to browser; the best way is to look for the instructions in Google with the search term “Delete Chrome cookies” or “Deactivate Chrome cookies” in the case of a Chrome browser or replace the word “Chrome” with the name of your browser, e.g., Edge, Firefox, Safari.
If you do not generally allow us to use cookies, i.e., disable them in your browser settings, some features and pages may not work as expected.

Google Analytics Privacy Policy

We use Google Analytics from Google LLC (1600 Amphitheatre Parkway Mountain View, CA 94043, USA) on this website to statistically evaluate visitor data. Google Analytics uses target-oriented cookies for this purpose.

  • Cookies from Google Analytics
    • Expiration period: 2 years
    • Usage: differentiation of website visitors
    • Example value: GA1.2.1326744211.152311100646
  • _gid
    • Expiration time: 24 hours
    • Usage: differentiation of website visitors
    • Example value: GA1.2.1687193234.152311100646
  • _gat_gtag_UA_<property-id>
    • Sequence time: 1 minute
    • Use: Used to throttle the request rate. If Google Analytics is provided via the Google Tag Manager, this cookie is named _dc_gtm_ <property-id>.
    • Example value: 1

For more information on terms of use and privacy, please visit https://www.google.com/analytics/terms/de.html or https://support.google.com/analytics/answer/6004245?hl=de.


Our concern in terms of the DSGVO is the improvement of our offer and our web presence. Since the privacy of our users is essential to us, the user data is pseudonymized. Data processing is based on the legal provisions of Art 6 EU-DSGVO paragraph 1 lit a (consent) and/or f (legitimate interest) of the DSGVO.

Deactivation of data collection by Google Analytics

Using the browser add-on to disable Google Analytics JavaScript (ga.js, analytics.js, dc.js), website visitors can prevent Google Analytics from using their data.

You can prevent the collection of data generated by the cookie and related to your use of the website to Google and the processing of this data by Google by downloading and installing the browser plugin available at the following link: https://tools.google.com/dlpage/gaoptout?hl=de



Google Analytics deactivation link

If you click on the following deactivation link, you can prevent Google from recording further visits to this website. Attention: Deleting cookies, using the incognito/private mode of your browser, or using another browser will result in data being collected again.

[google_analytics_optout]Disable Google Analytics[/google_analytics_optout]


Google Analytics IP anonymization

We have implemented the IP address anonymization of Google Analytics on this website. This function was developed by Google so that this website can comply with the applicable data protection regulations and recommendations of local data protection authorities if they prohibit the storage of the complete IP address. IP addresses are anonymized or masked as soon as the IP addresses arrive in the Google Analytics data collection network and before the data is saved or processed.

More information about IP anonymization can be found at https://support.google.com/analytics/answer/2763052?hl=de.

Google Analytics reports on demographic characteristics and interests.

We have enabled the advertising reporting features in Google Analytics. The demographic and interest reports include information on age, gender, and interests. This allows us to get a better picture of our users without assigning this data to individual persons. You can learn more about the advertising features at https://support.google.com/analytics/answer/3450482?hl=de_AT&utm_id=ad.

You can stop using the activities and information of your Google Account by checking the checkbox under “Advertising settings” on https://adssettings.google.com/authenticated.

Google Analytics add-on for data processing

We have entered into a direct customer agreement with Google to use Google Analytics by accepting the “Data Processing Addendum” in Google Analytics.

You can find out more about the data processing addendum for Google Analytics here: https://support.google.com/analytics/answer/3379636?hl=de&utm_id=ad

Google reCAPTCHA Privacy Policy

We use Google reCAPTCHA of the company Google Inc. (1600 Amphitheatre Parkway Mountain View, CA 94043, USA) to prevent spam.

This use’s legal basis is Article 6 (1) f (lawfulness of processing) because there is a legitimate interest to protect this website from bots and spam.

reCAPTCHA is a free service that protects websites from spam and abuse. It uses advanced risk analysis techniques to keep people and bots apart. With the new API, a significant number of your valid human users will pass the reCAPTCHA challenge without solving a CAPTCHA.  We use reCAPTCHA to secure forms.

Using reCAPTCHA, data is transmitted to Google, which uses Google to determine whether the visitor is a human or a (spam) bot. Which information is collected by Google and what this data is used for can be read at https://policies.google.com/privacy?hl=de-DE.
The terms of use for Google’s services and products can be found at https://policies.google.com/terms?hl=de-DE.

Facebook Privacy Policy

We use Facebook features on this website, a social media network operated by Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.
You can read about the functions (social plug-ins) provided by Facebook at https://developers.facebook.com/docs/plugins/.
By visiting our website, information can be transmitted to Facebook. If you have a Facebook account, Facebook can assign this information to your personal account. If you do not wish to do so, please log off from Facebook.
The privacy policy, what information Facebook collects, and its use can be found at https://www.facebook.com/policy.php.

YouTube Privacy Policy

We use YouTube on this video service page, the company YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA.

By calling up pages on our website that have integrated YouTube videos, data is transferred to YouTube, stored, and evaluated.
If you have a YouTube account and are logged in, this data is associated with your personal account and its data.

You can find out which data is collected by Google and what this data is used for at https://www.google.com/intl/de/policies/privacy/.

Instagram Privacy Policy

We use our website features of the social media network Instagram of the company Instagram LLC, 1601 Willow Rd, Menlo Park CA 94025, USA.

With the functions of embedding Instagram content (Embed function), we can display images and videos.

Calling up pages that use such functions, data (IP address, browser data, date, time, cookies) are transmitted to Instagram, stored, and evaluated.

If you have an Instagram account and are logged in, this data is associated with your personal account and its data.

The privacy policy, what information Instagram collects, and how to use them you can find on https://help.instagram.com/519522125107875.


Pinterest Privacy Policy

We use buttons and widgets of Pinterest’s social media network, the company Pinterest Inc.,808 Brannan Street, San Francisco, CA 94103, the USA, on our site.

When you access pages that use such functions, data (IP address, browser data, date and time, cookies) are transmitted to Pinterest, stored, and evaluated.

The privacy policy, what information Pinterest collects, and its uses can be found at https://policy.pinterest.com/de/privacy-policy.

Facebook-Pixel Privacy Policy

On this website, we use the Facebook pixel of Facebook, a social media network of the company Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.

The code implemented on this site can evaluate the behavior of visitors who have come to this website from a Facebook advertisement. This can be used to enhance Facebook advertisements, and this data is collected and stored by Facebook. The collected information is not visible to us, but can only be used in ad placements. By using the Facebook pixel code, cookies are also set.

Using the Facebook pixel, the visit to this website is communicated to Facebook so that visitors to Facebook can see suitable ads. If you have a Facebook account and are logged in, your visit to this website is assigned to your Facebook user account.

You can find out how the Facebook pixel is used for advertising campaigns at https://www.facebook.com/business/learn/facebook-ads-pixel.

You can change your settings for ads on Facebook at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen, provided you are logged in to Facebook. You can manage your preferences for usage-based online advertising at https://www.youronlinechoices.com/de/praferenzmanagement/. You can disable or enable many providers at once, or change the settings for individual providers.

More information about Facebook’s data policy can be found at https://www.facebook.com/policy.php.


Source: Created with the privacy generator from content marketing agency AdSimple.de in cooperation with 123familie.de